[vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”For women, by women” font_container=”tag:h4|text_align:left|color:%230a0a0a” use_theme_fonts=”yes” css_animation=”fadeIn”][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”top” scene_position=”center” text_color=”dark” text_align=”left” bottom_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Agency/Brand:” font_container=”tag:h6|font_size:10|text_align:left|color:%239e9e9e|line_height:0″ use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”REI” font_container=”tag:p|font_size:12|text_align:left|color:%230a0a0a” use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”Client:” font_container=”tag:h6|font_size:10|text_align:left|color:%239e9e9e|line_height:0″ use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”Athleta” font_container=”tag:p|font_size:12|text_align:left|color:%230a0a0a” use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”Role:” font_container=”tag:h6|font_size:10|text_align:left|color:%239e9e9e|line_height:0″ use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”Art Director/Photographer” font_container=”tag:p|font_size:12|text_align:left|color:%230a0a0a” use_theme_fonts=”yes” css_animation=”fadeIn”][/vc_column][vc_column column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Scope:” font_container=”tag:h6|font_size:10|text_align:left|color:%239e9e9e|line_height:0″ use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”Concept Development
Location Photography
Design/Art Direction” font_container=”tag:p|font_size:12|text_align:left|color:%230a0a0a” use_theme_fonts=”yes” css_animation=”fadeIn”][/vc_column][vc_column column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Overview:” font_container=”tag:h6|font_size:10|text_align:left|color:%239e9e9e|line_height:0″ use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”With the tagline, For women, by women, active lifestyle brand Athleta has been leading the way for women of all shapes and sizes in the active apparel space. In partnership with the brand, our goal was to concept, produce, and deliver brand right creative assets to be leveraged across various mediums in promoting the brands rollout in select Co-op retail stores.” font_container=”tag:p|font_size:12|text_align:left|color:%230a0a0a” use_theme_fonts=”yes” css_animation=”fadeIn”][/vc_column][vc_column column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Role:” font_container=”tag:h6|font_size:10|text_align:left|color:%239e9e9e|line_height:0″ use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”Create brand right photography and creative assets on a 8 week SLA, establishing the right location that highlights the attributes of the clients products in weather and environmental conditions that doesn’t necessarily connote a look and feel we’re were trying to achieve.” font_container=”tag:p|font_size:12|text_align:left|color:%230a0a0a” use_theme_fonts=”yes” css_animation=”fadeIn”][/vc_column][/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” bg_color=”#18191c” scene_position=”center” text_color=”light” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” text_align=”left”][vc_column_inner enable_animation=”true” animation=”flip-in-vertical” background_image=”593″ enable_bg_scale=”true” column_padding=”padding-7-percent” column_padding_position=”all” background_color_opacity=”0.1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”]
Location Photography
Design/Art Direction” font_container=”tag:p|font_size:12|text_align:left|color:%230a0a0a” use_theme_fonts=”yes” css_animation=”fadeIn”][/vc_column][vc_column column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Overview:” font_container=”tag:h6|font_size:10|text_align:left|color:%239e9e9e|line_height:0″ use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”With the tagline, For women, by women, active lifestyle brand Athleta has been leading the way for women of all shapes and sizes in the active apparel space. In partnership with the brand, our goal was to concept, produce, and deliver brand right creative assets to be leveraged across various mediums in promoting the brands rollout in select Co-op retail stores.” font_container=”tag:p|font_size:12|text_align:left|color:%230a0a0a” use_theme_fonts=”yes” css_animation=”fadeIn”][/vc_column][vc_column column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Role:” font_container=”tag:h6|font_size:10|text_align:left|color:%239e9e9e|line_height:0″ use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”Create brand right photography and creative assets on a 8 week SLA, establishing the right location that highlights the attributes of the clients products in weather and environmental conditions that doesn’t necessarily connote a look and feel we’re were trying to achieve.” font_container=”tag:p|font_size:12|text_align:left|color:%230a0a0a” use_theme_fonts=”yes” css_animation=”fadeIn”][/vc_column][/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” bg_color=”#18191c” scene_position=”center” text_color=”light” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” text_align=”left”][vc_column_inner enable_animation=”true” animation=”flip-in-vertical” background_image=”593″ enable_bg_scale=”true” column_padding=”padding-7-percent” column_padding_position=”all” background_color_opacity=”0.1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”]
[/vc_column_inner][vc_column_inner enable_animation=”true” animation=”flip-in-vertical” column_padding=”padding-7-percent” column_padding_position=”all” background_color=”#e2b1e2″ background_color_opacity=”1″ background_hover_color_opacity=”1″ font_color=”#ffffff” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” delay=”100″][nectar_icon icon_family=”iconsmind” icon_style=”default” icon_color=”white” icon_padding=”0px” icon_size=”40″ icon_iconsmind=”iconsmind-Finger-Print”][vc_custom_heading text=”For women, by women” font_container=”tag:h4|font_size:38|text_align:left|color:%23ffffff|line_height:46px” use_theme_fonts=”yes” css=”.vc_custom_1539901477935{margin-top: -10px !important;}”][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” text_align=”left”][vc_column_inner enable_animation=”true” animation=”flip-in-vertical” column_padding=”padding-7-percent” column_padding_position=”all” background_color=”#cccccc” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”iconsmind” icon_style=”default” icon_color=”white” icon_padding=”0px” icon_iconsmind=”iconsmind-Aerobics” icon_size=”40″][vc_custom_heading text=”Live your best active life with Athleta.” font_container=”tag:h4|font_size:38|text_align:left|color:%23ffffff|line_height:46px” use_theme_fonts=”yes” css=”.vc_custom_1539901597333{margin-top: -15px !important;}”][/vc_column_inner][vc_column_inner enable_animation=”true” animation=”flip-in-vertical” background_image=”592″ enable_bg_scale=”true” column_padding=”padding-7-percent” column_padding_position=”all” background_color_opacity=”0.1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” delay=”100″]
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