Athleta

Agency/Brand:

REI

Client:

Athleta

Role:

Art Director/Photographer

Scope:

Concept Development
Location Photography
Design/Art Direction

Overview:

With the tagline, For women, by women, active lifestyle brand Athleta has been leading the way for women of all shapes and sizes in the active apparel space. In partnership with the brand, our goal was to concept, produce, and deliver brand right creative assets to be leveraged across various mediums in promoting the brands rollout in select Co-op retail stores.

Role:

Create brand right photography and creative assets on a 8 week SLA, establishing the right location that highlights the attributes of the clients products in weather and environmental conditions that doesn’t necessarily connote a look and feel we’re were trying to achieve.