Built On Purpose
REI Internal Brand - REI Brand New Product Launch
Built On Purpose – the next evolution in technical gear from REI. The private brands team had reinvented the company’s technical line of backpacks, outer shell jackets and rain gear, focused on variable weather and cold conditions. The gear is built to last and at a price point that the average consumer can afford. The Built On Purpose campaign highlights the process of creating the gear and showcases the care and dedication that goes into bringing world class products to life.
While working on the campaign creative team, I worked with other designer, production artists, and Art Directors to create the campaigns digital assets for social media, online display, Rick Media and various other mediums. I create a series of animated pieces that highlight a 360 rotating overview of the product, contrasted with a black & white background image.