Every Trail Connects

Sr. Designer

Every Trail Connects

Agency/Brand:

REI

Client:

REI

Role:

Sr. Designer

Scope:

Graphic Design

Overview:

In the summer of 2015, REI committed to invest $5.9 million in trails and outdoor spaces. The initiative would support the maintenance and cleanup of some of our most prominent outdoor spaces. We launched a nation-wide voting contest online for consumers to vote on where the money should be spent, and which trails would be supported.

Role:

As a Sr. Designer on the campaign creative team, I worked with a small group of other designers and Creative Directors to craft assets for digital publication and social media. The work included; digital display ads, Rich Media content, cinemagraphs for various channels, and social media assets for the campaigns voting contest.