The Evolution of Dry

Agency/Brand:

REI

Client:

Marmot Outerwear

Role:

Art Director/Photographer

Scope:

Concept Development
Location Photography
Design/Art Direction

Overview:

With the release of a new line of technical rainwear from technical outdoor gear giant, Marmot - our task was concept and deliver a narrative and creative assets to be used across the co-op for various mediums in promoting the technical features and functionality of the brands new line of gear.

Role:

Making it rain in the middle of the summer can prove itself quite challenging. With this project we had to improvise, fortunately our production crew came through in a pinch and we were able to get creative and achieve the desired look and feel for telling the story we were hoping to achieve.

Headline Main:

The Evolution of Dry

Copy Main:

You don’t have to sacrifice performance to be lessen your impact. Marmot EVODry
gear is easy on the environment and ready for adventure.