The Evolution of Dry




Marmot Outerwear


Art Director/Photographer


Concept Development
Location Photography
Design/Art Direction


With the release of a new line of technical rainwear from technical outdoor gear giant, Marmot - our task was concept and deliver a narrative and creative assets to be used across the co-op for various mediums in promoting the technical features and functionality of the brands new line of gear.


Making it rain in the middle of the summer can prove itself quite challenging. With this project we had to improvise, fortunately our production crew came through in a pinch and we were able to get creative and achieve the desired look and feel for telling the story we were hoping to achieve.

Headline Main:

The Evolution of Dry

Copy Main:

You don’t have to sacrifice performance to be lessen your impact. Marmot EVODry
gear is easy on the environment and ready for adventure.