Choose your own adventure

Agency/Brand:

REI

Client:

Salsa Bikes

Role:

Art Director/Photographer

Scope:

Concept Development
Location Photography
Motion Graphics
Design/Art Direction

Overview:

Showcase the versatility of exploring your favorite trials on two wheels. The concept was set to demystify the challenges that many “I want to try mountain biking but don’t know where to start” consumers struggle with when entering the sport for the first time. The concept encompassed a day with friends, hitting the trial, from start to finish - showcasing the ease of entry and benefits that the sport of mountain biking can bring.

Role:

Weather is always a challenge and measuring talent (our riders) skill level with the level at which the bikes were to be ridden proved itself challenging - the goal was to maintain a consistent look and feel that felt right for both the brand and it’s position with the REI consumer.

Choose your own adventure

From epic singletrack to bikepacking excursions near and far, there’s a Salsa bike that will
enable your two-wheeled adventure habit.

https://www.youtube.com/watch?v=Nt1eQcT7svI
Hit the dirt

You’ve never had this much fun on a hardtail.

The Salsa Timberjack hardtail mountain bike is perfect for intermediate mountain bikers looking to rip on singletrack or get into bikepacking without breaking the bank, and Salsa as a brand is building momentum that we want to keep up.