[vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Rise. Shine. Repeat.” font_container=”tag:h4|text_align:left|color:%230a0a0a” use_theme_fonts=”yes” css_animation=”fadeIn”][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”top” scene_position=”center” text_color=”dark” text_align=”left” bottom_padding=”2%” overlay_strength=”0.3″ shape_divider_position=”bottom” shape_type=””][vc_column column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Agency/Brand:” font_container=”tag:h6|font_size:10|text_align:left|color:%239e9e9e|line_height:0″ use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”REI” font_container=”tag:p|font_size:12|text_align:left|color:%230a0a0a” use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”Client:” font_container=”tag:h6|font_size:10|text_align:left|color:%239e9e9e|line_height:0″ use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”Vuori Outerwear” font_container=”tag:p|font_size:12|text_align:left|color:%230a0a0a” use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”Role:” font_container=”tag:h6|font_size:10|text_align:left|color:%239e9e9e|line_height:0″ use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”Art Director/Photographer” font_container=”tag:p|font_size:12|text_align:left|color:%230a0a0a” use_theme_fonts=”yes” css_animation=”fadeIn”][/vc_column][vc_column column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Scope:” font_container=”tag:h6|font_size:10|text_align:left|color:%239e9e9e|line_height:0″ use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”Concept Development
Graphic Design
Location Photography
Post Production” font_container=”tag:p|font_size:12|text_align:left|color:%230a0a0a” use_theme_fonts=”yes” css_animation=”fadeIn”][/vc_column][vc_column column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Overview:” font_container=”tag:h6|font_size:10|text_align:left|color:%239e9e9e|line_height:0″ use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”We had the opportunity to partner with up-and-coming outerwear manufacturer Vuori on their upcoming release of their fall line of technical activewear. We worked to concept and develop a system for unveiling their new line throughout the Co-op ecosystem across various platforms, including social media and email. We presented looks for online and print as well. We leveraged a clean, progressive aesthetic in showcasing the products unique features and functionality.” font_container=”tag:p|font_size:12|text_align:left|color:%230a0a0a” use_theme_fonts=”yes” css_animation=”fadeIn”][/vc_column][vc_column column_padding=”padding-1-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Role:” font_container=”tag:h6|font_size:10|text_align:left|color:%239e9e9e|line_height:0″ use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”The body of work didn’t present too many challenges. When working on tight timelines and small budgets we were tasked with establishing a location for shooting and hiring models that fit both the clients brand look/feel while maintaining our values in rolling out the new line of product.” font_container=”tag:p|font_size:12|text_align:left|color:%230a0a0a” use_theme_fonts=”yes” css_animation=”fadeIn”][/vc_column][/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” bg_color=”#18191c” scene_position=”center” text_color=”light” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” text_align=”left”][vc_column_inner background_image=”626″ enable_bg_scale=”true” column_padding=”padding-7-percent” column_padding_position=”all” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”]
[/vc_column_inner][vc_column_inner column_padding=”padding-7-percent” column_padding_position=”all” background_color=”#a5a5a5″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Headline Main:” font_container=”tag:h6|text_align:left” use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”Rise. Shine. Repeat.” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” css_animation=”fadeIn”][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-7-percent” column_padding_position=”all” background_color=”#bf7085″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Concept Copy Main:” font_container=”tag:h6|text_align:left” use_theme_fonts=”yes” css_animation=”fadeIn”][vc_custom_heading text=”Blending West coast style and quality performance fabrics, Vuori is ready to get active every day, no matter where life takes you.” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” css_animation=”fadeIn”][/vc_column_inner][vc_column_inner background_image=”627″ enable_bg_scale=”true” column_padding=”padding-7-percent” column_padding_position=”all” background_color_opacity=”0.7″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid”]
[/vc_column_inner][/vc_row_inner][/vc_column][vc_column column_padding=”padding-9-percent” column_padding_position=”all” background_color_opacity=”0.5″ background_hover_color_opacity=”1″ background_image=”628″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][/vc_column][/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”5%” bottom_padding=”5%” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_gallery type=”flickity_style” images=”629,630,631″ flickity_controls=”next_prev_arrows” flickity_desktop_columns=”1″ flickity_small_desktop_columns=”1″ flickity_tablet_columns=”1″ flickity_box_shadow=”large_depth” onclick=”link_no” img_size=”full”][/vc_column][/vc_row]