Rise. Shine. Repeat.

Agency/Brand:

REI

Client:

Vuori Outerwear

Role:

Art Director/Photographer

Scope:

Concept Development
Graphic Design
Location Photography
Post Production

Overview:

We had the opportunity to partner with up-and-coming outerwear manufacturer Vuori on their upcoming release of their fall line of technical activewear. We worked to concept and develop a system for unveiling their new line throughout the Co-op ecosystem across various platforms, including social media and email. We presented looks for online and print as well. We leveraged a clean, progressive aesthetic in showcasing the products unique features and functionality.

Role:

The body of work didn’t present too many challenges. When working on tight timelines and small budgets we were tasked with establishing a location for shooting and hiring models that fit both the clients brand look/feel while maintaining our values in rolling out the new line of product.

Headline Main:

Rise. Shine. Repeat.

Concept Copy Main:

Blending West coast style and quality performance fabrics, Vuori is ready to get active every day, no matter where life takes you.